KEEP IT FRESH! | Health on Toast


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The freshness of elements is *vital* within the pursuit of optimum vitamin. I’ve written extensively about buying contemporary produce prior to now, however a consideration which has been typically neglected and which is beginning to be highlighted in new research, is the significance of the packaging itself. This put up touches upon that topic, and is in partnership with Noluma, leaders in mild protecting packaging expertise and certification – collectively, we hope to lift consciousness as to why this is a crucial consideration for shoppers. To me, the reassuring data that I’m *really* getting the promised freshness, style and dietary content material (nutritional vitamins & minerals) from my meals is vital. I’m a cynic, and sometimes query whether or not the label tells the sincere story. Noluma’s dedication is to supply mild protecting packaging expertise that can assist shoppers get the dietary content material they’re anticipating, and that works for me. Click on MORE to see the complete take…
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Analysis reveals that food and drinks uncovered to indoor lights, as a result of it’s not correctly packed, degrades in freshness, style, color and vitamin from the second it’s made, whereas it’s on shelf and till the time it’s consumed. By shortening shelf life, insufficient packaging can even create extra waste. It varies by packaging kind, nevertheless it occurs throughout a spread of glass and plastic bottles.

With an hour of sunshine publicity, for instance, up to 28% of the milk’s Vitamin B2 (riboflavin) content material (vital for progress and turning carbohydrates, fat and protein into gas for the physique) could be misplaced. Not solely that, however flavour begins to degrade after solely 15 minutes of sunshine publicity, and the Vitamin A content material can halve in solely 16 hours.

Noluma advises on light-blocking packaging to protect dietary freshness, and certifies merchandise which meet their gold normal accordingly. The notion that foodstuffs ‘needs to be saved at nighttime, however shoppers shouldn’t be’, very a lot resonates with me, and I hope it’d with you too.

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Wish to do one thing about it? It’s time to ask for milk bottles and cartons to be light-protected and authorized. How? Let your favorite retailer or milk model know you need them to mild shield their merchandise. Go to as we speak and get up for milk goodness!


This put up is a sponsored collaboration with Noluma. For extra about why I tackle such tasks, please see my DISCLOSURE web page. Thanks. 

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