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Years in the past, I began making many private care merchandise as a result of I couldn’t discover ones with clear elements that labored effectively. I made natural toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.
As I shared these recipes, many individuals requested if it was attainable to purchase them as a substitute of make them. These home made variations have been efficient and pure, however time-consuming to make. As well as, lots of the elements have been laborious to seek out or costly to purchase when solely a small amount was wanted for a recipe.
Pure Toothpaste and Haircare… That Works!
A number of years in the past, I seen a development. A lot of my pals had switched to scrub merchandise in most areas of their lives. They ate principally natural meals, used pure cleaners, and averted dangerous merchandise…. however they nonetheless used identify model typical haircare and toothpaste as a result of the pure choices simply didn’t measure up.
I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many typical merchandise previously that labored extremely effectively however that contained poisonous elements I didn’t need to placed on my pores and skin or my children’ pores and skin.
I couldn’t cease there although. From my expertise in creating DIY products, I knew it was attainable to create pure merchandise that labored simply in addition to typical. I turned decided to sort out this drawback!
Thus Wellnesse was born… the primary line of unpolluted private care merchandise that works in addition to typical options! These merchandise have been within the works for years, and our household is so blissful to share them with yours!
What Goes ON Your Physique Goes IN Your Physique
You’ve possible heard that we take in loads of the private care merchandise we put in our mouth and on our pores and skin and hair. That is usually used as a cause to keep away from merchandise with dangerous elements… and I completely agree with that concept.
With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that really let good things in by way of the pores and skin. After all these merchandise can be secure and solely comprise clear elements, however in addition they can be filled with useful elements that nourish the physique from the surface in.
I got down to create merchandise which can be each extremely efficient and utterly secure. After many, many rounds of formulation, I’m so excited to lastly get to share these merchandise with you!
At Wellnesse, we do extra than simply keep away from the dangerous stuff. We give attention to creating merchandise that aren’t simply secure to place in your pores and skin, in your hair, or in your mouth, however really profit and nourish your physique too.
With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that labored in addition to any typical different.
I used to be adamant that every one merchandise would meet these standards:
- All EWG-Secure Substances: Wellnesse merchandise comprise solely elements rated as secure (1 or 2) within the EWG Skin Deep Database. All elements are listed on the website here so that you all the time know precisely what you’re placing on your loved ones. (As well as, we’re within the means of getting all merchandise EWG verified as a third-party verification and hope to have this accomplished very quickly.)
- Natural Substances: Every time attainable, all elements are natural, and we’re working in the direction of the natural certification as effectively.
- Secure for People and the Planet: We by no means compromise on this. We imagine it’s not solely attainable, however important, to create merchandise which can be secure and useful for each the surroundings and for folks.
- Extremely Efficient: All merchandise should work in addition to typical options.
- Sustainable: Since our merchandise are solely bought on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices at the moment obtainable.
We Are the Gatekeepers for Our Households
You might know that loads of issues are utilized in private care merchandise that aren’t examined or authorised for security… but it surely’s in all probability worse than you assume…
It’s a typical false impression that skincare elements have to be confirmed secure and efficient earlier than they’re allowed available on the market. However they don’t seem to be, by an extended shot.
In truth, there are literally thousands of elements authorised to be used in private care merchandise that haven’t been examined for security in any respect!
Even worse, the FDA doesn’t have the authority to ban skincare elements that present sturdy proof of being harmful or lethal. Talcum powder is the proper instance.
Merchandise that comprise talc (a.ok.a. talcum powder) embody make-up and child powder. Talcum powder is incessantly contaminated with cancer-causing asbestos and up to date courtroom proceedings have discovered that one main firm knew this for many years. Hundreds of thousands have already been paid in damages from lawsuits the place folks received most cancers or died due to this. The lawsuits simply maintain rolling in (to this point there are over 15,000 lawsuits!).
It’s apparent the merchandise ought to be pulled from cabinets, proper? Nope. Child powder continues to be being bought in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies normally don’t pull the plug on toxins in skincare.
For this reason it’s my private mission and a Wellnesse core worth to remain on high of what’s in our merchandise.
Many corporations have caught on to the truth that customers need secure, pure merchandise for his or her households. Whereas that is driving optimistic change, not all the things is because it appears. Because the magnificence trade is basically self-regulated, skincare corporations can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural,” whereas nonetheless hiding a bunch of poisons within the elements listing.
On the Flip Facet… Simply As a result of We Can’t Pronounce It …
I all the time learn the elements listing on skincare merchandise, however I’ve discovered that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha tocopherol might sound like a poisonous chemical, but it surely’s really the antioxidant vitamin E. Shea butter is listed because the tongue tornado butyrospermum parkii on skincare labels.
When doubtful, do a little analysis!
Wellnesse: Radical Transparency
To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly imagine that it’s attainable and important to create merchandise which can be secure for people and for the planet.
We imagine well-run enterprise can have an amazing optimistic affect on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each choice we make, and in each step of our course of from provide chain to remaining product.
Highest High quality
We by no means compromise on high quality and select the perfect choices for folks and planet. We supply the perfect elements and packaging obtainable.
We love the households who use our merchandise and ensure that all the elements we use are rated as secure by the Environmental Working Group so you possibly can relaxation simple figuring out your loved ones is secure! On high of that, we mix the newest in scientific analysis with the perfect nature has to supply so as to add useful elements that help the physique in every product.
We wholeheartedly imagine that merchandise may be secure for folks and the surroundings… and take the planet into consideration in each ingredient we select and each choice we make. We need to contribute to leaving a world our kids and grandchildren may be pleased with, so we make choices that last more than we are going to.
Group and Household Targeted
We attempt to help households at each degree of our enterprise: the households of our crew members, the households of our clients and the households in our local people. Cultivating a robust group is likely one of the most necessary issues we will do on this life and we’re working towards this aim in our firm tradition and our native communities.
We give time and a share of revenue to our native communities and to organizations that help households and the surroundings.
Integrity and Transparency
You by no means must surprise in regards to the security of our merchandise or what we put in them… as a result of we are going to inform you and present you the sourcing!
Assume Outdoors the Field
We imagine that it isn’t solely attainable… however important… to create merchandise and options the place the client wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.
So what will we make at Wellnesse? Properly, only for starters:
Wellnesse Pure Toothpaste
Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was necessary to me to create a components that naturally helps the oral microbiome and mineral steadiness on the enamel with out these two elements.
Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid issues. We additionally selected to go away out glycerin, which many pure toothpastes embody as a thickener, since some analysis exhibits it may coat enamel and maintain them from benefiting from minerals in saliva. For each of those elements, we discovered safer and simpler options.
As an alternative of fluoride, our components incorporates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to combat micro organism that results in tooth decay.
We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and primary part of tooth enamel) to strengthen enamel and stop cavities.
After all, recent breath is paramount to a great enamel brushing, and for that we included mint leaf extract and neem. Neem helps to forestall micro organism from sticking to enamel and turning into plaque. This protecting measure means much less micro organism, which results in… brisker breath!
And naturally, this toothpaste is kid-safe and kid-approved!
Wellnesse Pure Shampoo and Conditioner
We now have two sorts of shampoo and conditioner:
- Summer Melon and Dandelion Shampoo and Conditioner for All Hair Types
- Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair
All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different elements you wouldn’t need to placed on your loved ones.
As an alternative, they’ve:
- Keratin, quinoa, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp, so strands keep clean.
- Nutritional vitamins like panthenol, a provitamin of B, replenishes and moisturizes locks.
- Herbs like lavender make hair silky, comfortable, and simple to handle and in addition encourage hair progress and thick hair.
- One ingredient it’s possible you’ll not have heard of but, however will develop to like (pun meant) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are identified to help regrowth and strengthen hair. Sulfur, a part of keratin (the important thing protein that makes up our hair), lengthens the “rising section.” It’s additionally been prompt that nettle leaf can restore hair to its authentic colour.
Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re continually working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in industrial amenities and that will also be recycled. Since we will’t use glass within the bathe or with a product as thick as toothpaste, this was essentially the most eco-friendly possibility obtainable.
And, the cardboard packaging utilized in delivery is totally compostable, so you need to use it in your individual compost bin or backyard!
Third Occasion Verification
As I stated, transparency is a crucial core worth for us. To this finish, we’ve utilized for and are within the means of getting:
- EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
- Certified B-Corp designation which verifies our dedication to our communities, the surroundings, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
- Leaping Bunny certification for family and private care, verifying that every one merchandise are cruelty-free and untested on animals.
Attempt Wellnesse Merchandise!
Be a part of me in utilizing these revolutionary merchandise with your individual household! You can get all of them here. TIP: You lock in a reduction should you store a Wellnesse Necessities bundle or join Subscribe and Save! I’m so grateful that you just’re a part of this group and hope that you just’ll be part of me in altering the private care trade for the higher!
Hold a watch out for different merchandise coming quickly together with Dry Shampoo, Deodorant, Sunscreen, Bug Spray, Cleaning soap, Shampoo Bars, and far more!
What private care merchandise would you prefer to see subsequent? Share under, I’d love to listen to your suggestions!
- FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020 from https://www.fda.gov/cosmetics/cosmetics-laws-regulations/fda-authority-over-cosmetics-how-cosmetics-are-not-fda-approved-are-fda-regulated
- NYTimes.com. Johnson & Johnson Lawsuits Elevate Fears Over Child Powder. October 2019. Retrieved from https://www.nytimes.com/2019/10/04/the-weekly/johnson-johnson-baby-powder-cancer-lawsuits.html
- Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a assessment of literature. Ann Stomatol (Roma). 2014;5(three):108–114. Published 2014 Nov 20.
- Alzohairy MA. Therapeutics Function of Azadirachta indica (Neem) and Their Lively Constituents in Illnesses Prevention and Remedy. Evid Based mostly Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506